The WIG inside your head

The WIG inside your head

If you’ve been around anyone from MG (or any MG account) in the past 11 months, you’ve probably heard about WIGs. If you have not, brace yourself because you surely will and it will be fun. WIGs (wildly important goals) start inside the minds of teams....
Real words to real life

Real words to real life

As Rie and I finish up our spring account visits, I’ve reflected on our messages: the importance of WIGs (wildly important goals); measuring results; communication; life-long learning; and outwardly expressing sincere appreciation. Starting at the end first,...
The music of Earth Day

The music of Earth Day

What do you visualize when you think about Earth Day? Do you visualize food growing in a field, recycling containers, compost piles? The positive initiatives that have grown out of the movement? Or, do you visualize environmental assaults like the BP oil spill,...